2021/22 Jack Madness – NFT Giveaway

Ahead of the 2021/22 Jack Madness event, we teamed up to aggregate information that basketball season ticket holders would like to look at and minted a NFT.  The information included was graphic, video, men’s and women’s schedules and men’s and women’s rosters.  Token holders would be able to relive the moment quickly as well as look ahead with the information provided.

The fulfillment process centered around a redeem card that was handed out to the first 100 fans that entered the building.  They would then be able to scan the qr code and be redirected to the SFA NFT Interest Form online.  This allowed us to target those parties interested in the initial drop as well as re-target them with future drops.  Following troubleshooting and answering questions, the actual NFTs were airdropped during a game to unsuspecting fans.  We even included Rewards tokens that we will allow to be redeemed for future activations.

Being able to mint, and send, tokens cheaper than other in-game activations is certainly something administrators should be tracking on.  Keep an eye for future drops and more use cases for us to share!

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